This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requisite marketing skills required to enhance the economic states of their business. The paper therefore, concludes that the acquisition of marketing skills by owners of SMEs is non-negotiable, looking at the benefits associated with possessing these skills to the owners of the SMEs and the country at large. The paper recommends that owners of SMEs should avail themselves the opportunity to acquire marketing skills that would help to increase sales profitability of their products and services.

The study was to analyze the fresh apple production and its trade status of Nepal. The fiscal year 2015/16 apple was cultivated in 5,625 hectares with production of 41,011 metric tons. Nepal import 2.8 million metric ton of apples while export was 477 metric tons on average over the 6 fiscal years. The country has great scope in producing apple but these have not been properly explored. This study attempted to analyze the production, trade and consumption and its correlation coefficients. The export and consumption correlation revealed that there was significant negative correlation. Similarly there was a negative correlation between production and import. The consumption trend of apple shows increasing and was consumed fresh and processed product. The results found in this study are an indicative for taking appropriate measures to improve the domestic production and trade status. Hence it was suggested to produce more apples by adopting systematic production and utilizing available resources to become self-sufficient in the apple production.

This paper examined the impact of marketing skills for sustainable development of small and medium scale enterprises Plateau State, North Central Nigeria. The study uses the descriptive survey research design approach with the Marketing Skills Assessment Questionnaire (MSAQ) developed by the researchers as the instrument for data collection. A total of 205 questionnaires were administered out to respondents and out of the number, one hundred and ninety-five were filled and returned by the randomly samples respondents in the study area. A four point rating scale of Strongly Agree (SA), Agree (A), Strongly Disagree (SD) and Disagree (D) was used for data collection. Mean rating of 2.50 and above forms the decision rule for either accepting and below 2.50 from the decision for rejecting an item. Data were analyzed using mean and standard deviation; the hypotheses were tested using t-test statistics. The findings of the study revealed that most of SMEs in the state do not have the requisite marketing skills required to enhance the economic states of their business. The paper therefore, concludes that the acquisition of marketing skills by owners of SMEs is non-negotiable, looking at the benefits associated with possessing these skills to the owners of the SMEs and the country at large. The paper recommends that owners of SMEs should avail themselves the opportunity to acquire marketing skills that would help to increase sales profitability of their products and services.